Back in the old days, a family farm would often consist of two people farming. These two independent individuals strived on increasing awareness of their farm, but did not have the right tools to do so. Social media has changed farmer’s lives from helping them make decisions about their questions to informing society about farming stories. When it comes to social media it gives farmers the opportunity to interact with and educate the public, not to mention promote their farms and their products. I came to grasp the idea, after my research, that social media is here to stay. It is becoming the primary means for connecting with the public. One of the reasons is the next generation of farmers are beginning to take the wheel from the previous generation. The average age of farm owners is steadily decreasing and with that technology is more prone to be part of the business.
A large amount of research has been done on the economic changes caused by technological innovation. The goal is to remind our readers that such change brings wealth and that technology is driving great productivity increases in our economy. From years ago to today, the amount of physical labor that farmers have had to do has changed dramatically. Years ago farmers had to go and cut the crops and bring them all in by hand, to now when you can simply drive a combine up and down the fields. Technology has benefited farmers from what they use on the fields to spreading the word about their stories.
An individual that knows his agriculture facts definitely spreads the word for our farmers. Nate Taylor, a member of the Ag Chat Foundation Board answered questions and educated me on how technology has changed farmer’s lives. Taylor spends a great deal of his time on many farms throughout the Midwest and western US. He spends time in the field collecting data like soil moisture, weather, crop stage, and crop vigor to use for agronomic models. Furthermore, Taylor is an AG genius!
I asked Nate how he thinks farming has changed and helped farmer’s lives and one key piece of technology he believes made a huge impact is GPS. “Farmers can now use guidance to plant, apply inputs, and harvest using the same “lines” each and every season,” Taylor added. Another key piece is the ISOBUS; this electronic piece allows farmers to interact on the tractor.
A piece of technology that will be released within a few years is the Variable Rate Technology. “The days of blanket applying inputs are numbered and are very costly to farmers. Using VRT helps farmers apply the right input, and the right time, in the right amount, and the right place thereby ensuring optimal yield and lowering input costs,” Taylor replied.
If you have not checked out his amazing blog that is updated daily about the changes and facts about agriculture, then I recommend everyone to read the articles that are posted! A post that everyone should read is the 5 reasons he thinks Wi-Fi everywhere is good for agriculture. Taylor says that for one, farmers have access information anywhere; farmers at any time can get onto the internet and see what the best decision is for them. Also, they are able to raise the awareness of the latest news in farming through internet, because social media is what the world relies on. It allows farmers to share knowledge, share their stories to consumers who are misinformed with information, small business growth and data acquisition. This article is one of my favorite posts that really inform the public about how technology has helped farmers’ reputation in the past decades.
As time follows, social media is going to continue to grow. Farmers, who are not, should utilize the technology advancement in order to decrease the misconceptions, this way helping their reputation. Taylor spends a large amount of time using social media to reach out to consumers and correct misinformation. He also encourages farmers in his community to participate in social media activities and share their stories. But, that isn’t all Taylor does to inform consumer about farmers, he also works hand in hand with The Agchat Foundation to provide his knowledge to those farmers trying to do their part in sharing the love of agriculture. “After all, agriculture is a vast community. Global reach, local strong!”
Consumers and activists are going to continue to converse but, that does not mean we can start spreading the right facts quicker. We must help farmers share their story. Taylor added, “It is imperative to help our farmer’s reputation! We now have the tools available to use through social media to fight back with personal stories, knowledge sharing, and bridge building.” To the farmers and all their friends who help put affordable food on our tables, we say thank you and look forward to all the agricultural innovations of the future.
Illinois State University student