We haven’t talked much about it, if at all, but the Illinois Corn Marketing Board is part of a group of Illinois commodity groups that are trying harder to connect with our urban cousins. We’ve been conducting research for a while about what non-farmers think of us and what they’d like to know more about. We found out things about the way we talk with non-farmers (we get too technical most often) and what they’d like to know more about (namely, they’d like to know US and feel like they can trust us).
And now we’re doing something about it.
The Illinois Corn Marketing Board, the Illinois Beef Association, the Illinois Farm Bureau, the Illinois Pork Producers Association, and the Illinois Soybean Association – who represent probably every farmer in Illinois among the six of us – have come together to reconnect with consumers. And we’re calling ourselves “Illinois Farm Families.” Because that’s who we are and we’re proud of it!
First, check us out at www.watchusgrow.org. We’ve got a blog there for urbanites to read more about what we do and we’re inviting “Field Moms” to apply to visit several farms and video and blog about their experiences.
Second, if you’re a farmer that wants to get involved, let us know. There are multiple opportunities for you to connect with your customer and we’d love to help you find just the right fit.