During NASCAR race weekend at Chicagoland Speedway the Illinois Corn Growers put a lot of effort into communicating with the general public attending. Here’s a picture of David Loos with the t-shirt gun in action. He had a crowd hoping it would point their way!
To learn more about what Illinois Corn Growers were doing I spoke with Executive Director, Rod Weinzierl. Rod says that the Illinois Corn Marketing Board and Illinois Soybean Growers teamed up again this year to put on an exhibit outside the track that has included an appearance from NASCAR driver Kenny Wallace who signed autographs and talked to the crowd. He says that there are a few challenges in the industry that includes getting more ethanol in the fuel supply. NASCAR helps get that message out. Additionally, having educational materials and displays like a large combine help the public better understand where their food comes from.
Listen to my interview with Rod here:
Posted by Chuck Zimmerman, AgWired