THANKSGIVING DECEPTION: A BUYER’S INFORMATION GUIDE

turkeys

With Thanksgiving right around the corner, I wanted to let you in on the Grocer’s Turkey secrets! Popular to common belief, not all turkeys are created equal and not all consumers are educated before making their poultry decisions! Before you purchase your prized bird for your family feast, make sure you know these 6 turkey labels to look for!

AntibioticFreeMeatNo Antibiotics: This term signifies a producer’s demonstration of animals being raised without antibiotics. However, whether or not the bird was fed antibiotics, there is a law that the animals must go through a “withdrawal” to allow traces of antibiotics to leave the turkey before it is slaughtered, to ensure the complete absence of antibiotic residues in the bird. So whether your label reads “No Antibiotics” or not, come time to eat, your bird will not contain any antibiotics.

No hormones in poultry porkNo Hormones: Producers use this term to trick you into thinking that other turkeys that are not their brand are filled with nasty hormones. FALSE! By law, Hormones are not allowed in raising hogs or poultry. In order to even use the “No Hormones” label, it must be followed by the statement “Federal regulations prohibit the use of hormones.”

So far we have learned that ALL turkeys in the grocery stores are able to be served up at your Thanksgiving Day feast without any antibiotics or hormones, thanks to the laws in place.

  • Three other labeling tactics are the Organic, Natural, and Free range labels.

Organic uses those generic No Hormone, No Antibiotic labels, as well as labels that express that their turkeys will have been raised organically on certified organic land that has outdoor access and fed certified organic feed. This is nice except for the fact that although they have access to the outdoors, how many turkeys actually get outside? For this Organic label you will likely be paying 6X more at the grocery store.

Organic pricing

 

All NaturalNatural: Natural was the most truthful label I have seen so far. Natural means minimally processed and contains no artificial ingredients. The turkeys are fed animal by-products, which wild turkeys are accustomed to. No notation of the diets or living conditions is needed for this label.

 

Free RangeFree Range is another deceptive label. Free Range labeling does not require a producer to have a set allowance of outdoor time in the wind and sun, the minimum requirement that they have is to have outdoor access (sound familiar).  Being labeled “Free Range” does not necessarily mean better or worse living conditions.

 

So what have we learned? As you can see marketing ploys are all over your Thanksgiving packaging, from how the turkeys are raised to what is in the meat you purchase. This Thanksgiving make sure you are educated about your purchases and if you have farming friends, ASK questions or ask right here in the comments! These labels are out there to make money, not to tell consumers the truth! Don’t be fooled by marketing this season.

Happy Thanksgiving from all of us at IL Corn!

amy k

Amy Kuhlmann
Illinois State University student

One thought on “THANKSGIVING DECEPTION: A BUYER’S INFORMATION GUIDE”

  1. Hey, these are the things the consumer wants. We need to make the labels more accurate, but not “blow off” the underlying megatrend. People want food that is raised humanely, free of antibiotics, growth hormone, pesticides, herbicides, etc. Ag should stop obstructing and get on board because the supply chain (Wal-Mart, Kroger, etc) will force these changes because its what the vast majority of their customers want. If Ag gets on board, there is a huge opportunity here.

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