In a recent News Watch, the Food Production Industry was called to increase their transparency. It pointed out that while the population wants to know more about what is going into their food, there is no one group that helps wholly responsible for this effort.
It’s no secret that consumers are becoming more and more interest in the makeup of their food. A trip to the grocery store once involved choosing between the name and generic brand now involves sifting through a collection of letters and symbols placed on the food all in an attempt to learn a bit more about what is going into their body. This transparency is a right consumer have, but who is ultimately responsible? And who should be making sure the consumers understand the labels in front of them?
One must remember that the average consumer has very little knowledge of how their food is produced. It is easy to blame their lack of knowledge on an absence of effort in finding answers. They don’t spend their days in a field and their nights and weekends discussing yields with their neighbors. Their chosen profession is just as foreign a concept to a farmer.
When an average consumer hears the phrase “all natural” they honestly believe it is better for them, and why wouldn’t they? Farmers use chemicals with names that are hard to pronounce for reasons that a consumer can’t understand. If there is a safer way to get the job done, why isn’t it being done the way? This is where transparency is the job of the agriculture industry.
Increasing industry transparency should be a top priority for producers globally. Agriculture has nothing to cover up. Safe food is produced that feeds a growing population. With the evolution of technology, questions can be answered and experiences can be shared at a much larger speed than ever before.
Americans and the global population want to trust farmers. These men and women represent the heart of the values that are held near to the hearts of the people. They are the foundation and how the country became what it is today. Each and every farmer is responsible for the life of 155 people.
IL Corn Intern