WANT TO BE HEALTHY? EAT MORE FRUITS AND VEGGIES, NO MATTER HOW THEY ARE GROWN

As a mom of a one year old who’s recently started to eat table food (and she now eats everything in sight!) I paid attention when the Dirty Dozen* list hit the entire popular media list. I just as quickly dismissed it as propaganda as soon as I read through the list, but that’s because I grew up on a farm and I know what conventional agriculture is all about.

Not everyone is that lucky.

Naturally, I was excited when the Alliance for Food and Farming released their new report and website last week. As opposed to the “science” the Environmental Working Group (EWG) utilized when creating their Dirty Dozen list, this is real science conducted by real experts – nutritionists, toxicologists, and risk assessors – and they say that organic produce is no healthier or safer than conventionally grown produce.

At safefruitsandveggies.com, they offer the time tested truth that if you want to be healthier, the key is to eat more fruits and veggies. It doesn’t matter if they are organic or conventional because each offers the exact same nutritional content. In fact, the report criticizes the Dirty Dozen for making it harder for the American public to consume the proper amount of fruits and veggies each day because consumers are scared and confused about what is safe to purchase.

The report also says that my one-year-old would have to consume hundreds of servings of conventional fruits and veggies in a single day in order to have any measurable effect from pesticides. And that’s only if I don’t wash the produce because the FDA says that rinsing fruits and veggies under cold or warm water removes any traces of pesticides that might remain.

My thoughts? Let’s stick with common sense. If you want to be healthy, eat a balanced diet, including plenty of fruits and vegetables. Wash them before you eat them. Aren’t these the things that our mom’s and grandma’s taught us when we were growing up?

That’s certainly what I’m teaching my daughter.

*I did consider linking to the Dirty Dozen list so that you can see what it’s all about if you haven’t heard of it. Then, I read that the EWG says that buying organic as much as you can is not only better for you, but shows that you support decreased soil erosion, safer water supplies, and protecting wildlife. Since conventional farmers actually do some of these BETTER than organic and certainly are as conscious as organic farmers of all, I just couldn’t give them a link in my story. I hope you’ll understand.

Becky Finfrock
ICGA/ICMB Communications Assistant

FARMVILLE OFFERS ORGANIC BLUEBERRIES

I’ll admit it – I’m a Farmville fan.

For any of you that think I’m talking about some small town in IL, let me clue you in.  Farmville is a game that people play on Facebook – over 80 million people in fact – and for the vast majority, it’s likely the only experience they get with farms, farming, or agriculture.

In the game, you are gifted with a small plot of land and a bit of money and with both, you grow, fertilize, and harvest crops as well as buy and receive animals and buildings to create on your virtual farm the little piece of paradise you always wished you had.

Well, this week, it appears that Farmville has released a new crop, Cascadian Farm® Organic Blueberries.

So before I open up this can of worms, I want to start the discussion by saying that I support the organic farming industry because I believe that more choices are never a bad thing.  The problem for me comes when people are disillusioned about their choices, when they don’t understand that those organic foods offer the same health benefits at a significantly higher price.

And when consumers don’t even understand what organic produce is in the first place.

Yes, I said it and I’ll say it again.  Consumers that swear by organic foods have no idea what organic foods really are.  I learned this when a colleague told the story of gardening with a friend who purposefully purchased organic plants for her garden and then doused them in MiracleGro and it was reinforced again today.  Because I’d be willing to bet money that the folks playing Farmville and planting these sweet little organic blueberries are going to fertilize them to get more “money” from the crop without ever realizing that fertilized crops are not organic.

The complete lack of information and the fact that consumers base their buying decisions on marketing hype really anger me.  And while I do understand that purchasing decisions based on marketing is the way of our world, a movement to pure organic is going to have much more drastic consequences than buying more Pepsi than Coke would have.

So Farmvillians, enjoy your farms and plant organic blueberries until your heart’s content.  In the meantime, I challenge Farmville to ensure that no fertilizers are used on the organic blueberries and that the yields on organic blueberries are much less than the conventional blueberries.  If this is the only connection back to the farm we’re going to get, we need to milk it for all its worth.

Lindsay Mitchell

ICGA/ICMB Marketing Director