It’s interesting to me the opinions that non-farm consumers have of farmers. We can see by looking at blog comments, news editorials, and the sheer number of supporters of organizations like the Humane Society of the US, that many people believe livestock farmers to be corporate employees that are unconcerned with the health and comfort of the animals in their care.
I visited two beef farms last week. This perception couldn’t be more incorrect.
This is anything but corporate.
I learned at the Willrett farm that Jamie is concerned about dwindling cow/calf numbers. The beef industry is actually divided into three segments, those that have cows and birth calves (cow/calf), those that take those calves and feed them to around 800 pounds (backgrounders), and those that take the 800 pound animals and feed them to 1350 pounds and then harvest them (finishers). The market hasn’t been great for cattle producers in recent years and the cow/calf guys have slowly decreased their numbers until in 2010, we’re at an all time low. Without calves, finishers like Jamie Willrett won’t have animals to purchase and finish. This is a problem the beef industry has to work out.
At Larson Farms, I witnessed animals being ultrasound tested, adding efficiency to the operation. With an ultrasound wand (yes, exactly like the ones used on pregnant women), a technician ultrasounds the animal between the 12th and 13th rib to determine thickness of back fat and marbling. The weight of the animal combined with the back fat and marbling prompts a computer program to tell the Larson’s exactly how much longer to feed the animal to achieve the highest grade (and thus, the highest premium) possible. Talk about efficiency.
I already knew that every single animal on both these farms has multiple vet visits, preventative health care, nutritionists determining their diet, and safety from weather events and predators, but those aspects of the farming operation need to be pointed out as well.
The take home message from my visits was that beef operations in 2010 are efficient and well run or else they are out of business. Comfortable cows are eating, growing, and making the farmer money. Healthy cows are eating, growing, and making the farmer money. Happy cows are eating, growing, and making the farmer money. And efficiencies like breaking the industry into segments or using new technologies to create meat products that the consumer wants are tools that help the farmers make money.
At the end of the day, farming is about making money. Farmers don’t exist in a vacuum; they have to feed their families and send their kids to college too.
But farming is also about ethics. Farmers treat their animals with respect and care because it helps their bottom line, but also because it’s the right thing to do.
ICMB/ICGA Marketing Director