ALL WE WANT FOR CHRISTMAS: BETTER RELATIONSHIPS WITH OUR CUSTOMERS – OVERSEAS AND DOMESTIC

dear santa

 

 

It’s become a tradition and we aren’t stopping now!  Want to know what’s on IL Corn’s Christmas list this year?  We’re hoping Santa brings us …

 

 

5. Better relationships with our customers – overseas and domestic

When I interviewed our staff and this one floated to the top of the list, I have to admit thinking that it was a bit different from the things we’ve asked for in past years.  Still, having a good relationship with our customers is a really important thing and maybe something so broad that we’ve overlooked the impact it could have on a host of other things we’d love to have.

Relationship building at its best: IL Corn hosts a Japanese trade team!

Relationship building at its best: IL Corn hosts a Japanese trade team!

Having a better relationship with our overseas customers – really understanding what Chinese buyers want in terms of quality corn and amazing meat products as an example – would have a massive impact on what we were able to supply them and the markets we could drive in the U.S.

It could minimize impacts to U.S. farmers when new traits are approved in our country, but not yet approved for sale to other countries.  What results from this catastrophe is that a lot of corn sits around waiting for a place to be sold.

It could maximize the extent to which the entire globe works together to get food to the hungry people who need it.  Better relationships with customers always seem to impact other areas of our lives, don’t they?  A better working relationship with Colombia for example would surely result our countries working together more efficiently to accomplish other goals, wouldn’t it?

And we're trying to talk to all the Americans who eat about what we do as well!

And we’re trying to talk to all the Americans who eat about what we do as well!

Having a better relationship with our domestic customers (livestock farmers, ethanol manufacturers, and the Americans who eat) would change a lot of dynamics here in the States as well.  Understanding each other would help us to be on the same page for legislative initiatives or attacks on agriculture.

Having a better understanding of what Americans who eat are looking for could help us in a host of ways as well – I’m sure we’re already doing a lot of what they hope we’re doing, but we just don’t understand each other well enough to speak the same language!

In the end, this relationship building gift would impact market opportunities in a huge way and would help us to communicate better with the folks who buy our corn.  It’s a win-win for everyone!

Please Santa, please!  Help an industry out!

Mitchell_LindsayLindsay Mitchell
ICGA/ICMB Marketing Manager

 

 

We also want:

4. Fuel Pump Standardization

3. A Functioning State and Federal Government

2. More Stable Farm Profitability

About corncorps

As Illinois' corn farmers, we're proud to power a sustainable economy through ethanol, livestock and nutritious food. We love agriculture, the land and CornBelters baseball.See http://ilcorn.org or follow us on Twitter, http://twitter.com/ilcorn.
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